Global Markets Growth is a journey that requires the entire business to constantly adjust, optimize, and execute, but it starts at the top.

Our vast experience in business management gives us a 360- degree view of our client’s business which helps in crafting the right market impact strategy and develop tailor-made solutions for business challenges.

More than just another “digital consultancy”, we provide comprehensive solutions to your business problems based on deep consumer and business insights.

Carlos
Alonso

Sales and marketing associate partner
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Experienced senior executive with over 20 years in luxury fashion and management. He has led the development of luxury and premium brands in the market and spearheaded executive management of luxury shopping destinations. Through his ability to bring together partners, curate experiences, provide personalized services to private clients, hospitality, and storytelling, he creates transformative experiences.
He has successfully achieved double-digit sales growth with Hugo Boss, Hermès, and The Bicester Collection. He has also crafted unique projects for El Corte Inglés, Meliá Hotels International, and retail projects for F&B. His curiosity has driven projects in user behavior analysis through AI and Data Science.
A true innovator, shaping the world of tomorrow.

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Filippo
Bernasconi

Creative, product and merchandising strategy associate partner

Highly accomplished professional with over 20 years of experience in the fashion industry in the areas of collection merchandising, design and buying with a strong focus on shoes and and leather goods, recognized consistently for performance excellence and contributions to success with luxury and premium brands.
Strengths in strategic brand positioning, creative direction and product development backed by strong knowledge of global markets and extensive experience in managing large teams.
During his tenure at Boss Filippo achieved a 15% turnover increase to 313 M.

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At ABH consultancy, we are dedicated to propelling your brand to new heights of success and relevance in the ever-evolving fashion industry. We understand that the fashion landscape is dynamic, with trends shifting rapidly and consumer preferences evolving constantly. With our expertise and tailored solutions, we ensure that your brand not only keeps pace with these changes but also emerges as a leader in innovation and style.

Our team comprises seasoned professionals with extensive experience in various facets of the fashion industry, from design and production to marketing and retail. We leverage this collective knowledge to provide comprehensive consultancy services that address the unique challenges and opportunities facing your brand.

From strategic brand positioning to market analysis, we offer insights and recommendations that are grounded in data and market trends. Whether you’re a budding startup seeking guidance on establishing your brand identity or an established label looking to rejuvenate your image, we tailor our approach to meet your specific needs and goals.

At ABH Consultancy, we have one simple statement that encapsulates our broader purpose: Activating the potential of those who advance!

We try to live our purpose through our work every day by focusing on five principles:

We lead with integrity

by confronting the hard issues, staying true to our values, and stating our views candidly and directly.

We bring insight to light

by challenging traditional thinking and ways of operating and bringing new perspectives to the toughest challenges.

We grow by growing others,

enabling our clients, colleagues, and the broader community to build success and achieve their full potential.

Sales Analysis and Current Business Assessment

Review past sales and assess current business performance to spot trends and guide decisions.

Competitor’s Mapping and Benchmark

Study competitors to understand their strategies and performance, helping set the strategy for the brand future success.

Brand Positioning

Define what makes a brand unique and communicate that effectively to customers.

Design, Sustainability, and Digital Transformation

Innovate products with sustainable practices and digital technologies to meet modern demands.

Collection Development and Target Costing

Supporting the development of new collections while setting target costs based on market conditions and profit goals.

Competitive Collection Pricing

Set pricing that is both competitive and profitable across wholesale and retail channels.

Sales Support and Training

Equip sales teams with the knowledge and tools to effectively sell products and satisfy customers.

Growth

Designed a growth strategy for a struggling product license partner, advising on brand repositioning, product innovation, and an integrated go-to-market plan.

Operational restructuring

Transformed a consumer goods company’s sales force program, delivering enhanced core performance and optimized the route-to-market.

Digital

Developed and rolled out an omnichannel strategy and e-commerce transformation program for a major fashion brand, moving stagnating sales numbers back onto a sustainable growth track.

Culture, talent, and leadership

Lad a multi-year cultural transformation program, including team development and leadership change for the top 200, preparing it to compete in the digital world.

Customer, Brand and Product Strategy

Create competitive and sustainable brand advantage with customer, brand, and product strategy to drive business performance.

Connected Customer Insights and CRM

Connect your customer insights and big data to drive real business impact and market growth.

Customer Experience

Help you create customer experiences that deliver value, impact growth and deliver improved business performance.

Design Excellence

Elevate your retail space with innovative and aesthetically pleasing designs tailored to enhance customer engagement and brand identity.

Effective Management Solutions

Streamline your operations and optimize efficiency with our proven management strategies, tailored to meet the unique needs of your business.

Customer Experience Enhancement

Delight your customers at every touchpoint with exceptional experiences crafted to leave a lasting impression and foster loyalty.

Visual Merchandising Mastery

Capture and drive sales with expertly curated visual merchandising solutions that showcase your products in the best possible light.